Our Story

About Pizza luce

From a small kitchen in Charlottesville to a beloved pizza luce destination — we've been crafting authentic, soul-warming pizza for over a decade. Every slice tells our story.

Pizza luce team crafting authentic pizzaluce in our Charlottesville kitchen
12+ Years of Craft
50K+ Happy Customers
30+ Menu Items
4.9 Average Rating
Our Beginning

The pizza lucs Story That Started It All

Pizza luce was born in 2012 from a simple belief: that pizza luce should be made with real passion, real ingredients, and real love. Our founder Marco Delucca grew up watching his grandmother hand-roll dough in a sun-soaked kitchen in Naples, and he carried those lessons across the ocean to Charlottesville, Virginia.

What began as weekend pop-ups at the local farmers market quickly grew into a full restaurant as word spread about our authentic pizza lucs style and generous portions. The community embraced us from day one, and we've been paying that love forward ever since.

"We don't just make pizza — we carry on a tradition of gathering people together around something delicious, honest, and made with care."

Today, Pizza luce serves thousands of guests each month across dine-in, takeaway, and delivery — but our soul hasn't changed. Every luce pizza that leaves our kitchen is crafted the same way it was on day one: by hand, with heart.

Explore Our Menu
Authentic luce pizza being prepared fresh in our kitchen
2012 Est. Charlottesville

Our Mission at pizzaluce

At pizzaluce, our mission is to serve the most authentic, flavor-forward pizza in the United States — using locally sourced ingredients wherever possible, sustainable practices in our kitchen, and a community-first mindset in everything we do.

What We Stand For

Our Core Values

Fresh Ingredients

We source locally and seasonally, partnering with Virginia farms to bring the freshest produce to your plate.

Made With Love

Every pizza is hand-stretched, topped generously, and baked to perfection with the care of a family recipe.

Community First

We give back to the Charlottesville community through local events, sponsorships, and charitable partnerships.

Sustainable Kitchen

From compostable packaging to energy-efficient ovens, we're committed to a greener tomorrow.

Our Journey

How pizza luce Grew

From a single stone oven to a full restaurant, every milestone has been shaped by our community.

The Beginning

First Oven, First Slice

Marco Delucca fires up his first wood-burning oven in a Charlottesville garage, serving neighbors and family with his grandmother's Neapolitan pizza lucs recipe.

2012
Year 1
2014
Year 3
First Location

Opening Our Doors on 2nd Street

After two years of packed farmers market stands, Pizza luce opens its first brick-and-mortar restaurant at 110 2nd St NW — and the line stretches around the block on day one.

Recognition

Best Pizza in Charlottesville Award

The Charlottesville Weekly names Pizza luce "Best Local Pizzaluce" — an honour we've maintained for four consecutive years, thanks entirely to our loyal guests.

2017
Year 6
2020
Year 9
Innovation

Online Ordering & Delivery Launch

We launched our delivery service and online ordering platform, bringing pizza luce directly to thousands of homes across the United States. Our customers have since placed over 100,000 online orders.

Today

Growing With Our Community

Pizza luce continues to expand its menu, catering services, and community partnerships — while staying true to the hand-crafted, ingredient-first ethos that started it all back in 2012.

2024
Present
The People

Meet Our Team

Behind every great pizza luce is an even greater team. Say hello to the passionate people who make it happen.

Founder & Head Chef

Marco Delucca

The heart behind pizza luce. Marco trained in Naples and brought his family's century-old dough recipe to Charlottesville.

Operations Manager

Sofia Reyes

Sofia keeps everything running like a well-oiled pizza oven. From sourcing to service, nothing misses her sharp eye.

Senior Pizza Chef

James Whitfield

James has perfected the art of the perfect crust — crispy on the outside, pillowy inside, and never the same twice.

Community & Events

Ava Chen

Ava connects Pizza luce with the Charlottesville community through events, partnerships, and our beloved monthly pizza nights.

Love what we do? Come join the team.

Get In Touch
Ready to Eat?

Experience pizza luce for Yourself

Don't just read about it — taste it. Order your pizza luce today and find out why Charlottesville keeps coming back.