Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website eat-lucepizza.click, place orders online, interact with our services, or otherwise engage with us. Please read this policy carefully. By using our website or services, you agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable state and federal regulations governing data privacy and consumer protection.

1. About Us

Pizza Luce is a food service business operating in the United States, dedicated to providing high-quality pizza and food products to our valued customers. Our contact information for all privacy-related matters is as follows:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. The information we collect helps us deliver better food experiences and maintain a secure, efficient service.

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in promotions, or contact us for customer support, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (when required for age verification or promotional purposes)
• Username and password (for account holders)
• Payment information, including credit/debit card numbers, expiration dates, and billing details (processed securely through third-party payment processors)

2.2 Order and Transaction Data

In connection with your food orders and purchases, we collect:

• Order history and details (items ordered, quantities, special instructions)
• Purchase prices and transaction amounts
• Delivery preferences and instructions
• Loyalty program activity and reward points
• Promotional codes or coupons used
• Feedback and reviews submitted about your orders

2.3 Usage Data and Online Activity

When you visit our website at eat-lucepizza.click, we automatically collect certain technical information about your interaction with our platform, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited and time spent on each page
• Referring URL (the website or link you came from)
• Date and time of access
• Links clicked and items viewed
• Search queries entered on our website
• Session duration and bounce rates

2.4 Device Information

We may collect information about the device you use to access our services, including:

• Device identifiers (such as mobile advertising IDs)
• Hardware model and specifications
• Network information (mobile carrier, Wi-Fi network)
• Screen resolution and display settings
• Time zone settings

2.5 Cookie and Tracking Technology Data

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your browsing behavior on our website. For detailed information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy. The data collected through these technologies includes session identifiers, preferences, and behavioral patterns used to enhance your experience.

2.6 Communications Data

When you contact us through email, web forms, phone, or social media, we may retain records of those communications, including:

• Content of messages and inquiries
• Date and time of communications
• Contact information you provide
• Customer service records and correspondence history

2.7 Information You Provide Voluntarily

You may also provide us with additional information through surveys, contests, feedback forms, social media interactions, or user-generated content (such as food reviews and photos). Participation in these activities is entirely voluntary.

3. How We Use Your Information

We use the personal information we collect for a variety of lawful purposes necessary to operate our food service business and provide you with the best possible experience. Specifically, we use your data to:

3.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders and delivery requests
• Manage your account and preferences
• Send order confirmations, receipts, and delivery updates
• Handle returns, refunds, and complaints
• Verify your identity and prevent fraudulent transactions
• Provide customer support and respond to your inquiries
• Maintain your loyalty program account and apply rewards

3.2 Analytics and Service Improvement

• Analyze website traffic and usage patterns to improve our platform
• Understand customer preferences and behavior to enhance our menu offerings
• Conduct internal research, testing, and development
• Monitor and improve the performance, security, and functionality of our website
• Generate aggregated, anonymized statistics for business reporting
• Optimize our delivery routes and operational efficiency

3.3 Marketing and Promotional Communications

• Send you marketing emails, text messages, or push notifications about special offers, new menu items, and promotions (with your consent where required by law)
• Personalize advertisements and content based on your preferences and purchase history
• Retarget you with relevant advertising on third-party platforms (such as social media)
• Conduct surveys and gather feedback to improve our products and services
• Notify you about contests, sweepstakes, and loyalty program updates

3.4 Legal Compliance and Safety

• Comply with applicable federal and state laws and regulations
• Respond to lawful requests from law enforcement or government authorities
• Protect the rights, property, and safety of Pizza Luce, our customers, and the public
• Enforce our Terms of Service and other agreements
• Detect, investigate, and prevent fraud, abuse, and unauthorized access

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your data with carefully selected third parties under the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business and delivering our services. These providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures. They include:

• Payment Processors: Secure payment gateways that process your credit/debit card transactions (e.g., Stripe, Square, or similar services)
• Delivery Partners: Third-party delivery platforms or couriers who fulfill your food delivery orders
• Email and SMS Marketing Platforms: Services that help us send promotional and transactional communications
• Analytics Providers: Platforms such as Google Analytics that help us understand website usage and user behavior
• Cloud Hosting and IT Services: Infrastructure providers who host our website, databases, and business systems
• Customer Support Tools: Help desk and ticketing systems used to manage customer inquiries
• Advertising Networks: Digital advertising platforms used to display targeted ads on third-party websites and social media

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Enforce our legal rights or defend against legal claims
• Protect the safety of any person from death or serious bodily injury
• Prevent or address fraud, security, or technical issues
• Protect the rights and property of Pizza Luce and our users

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

5. Cookie Policy Overview

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and provide personalized content and advertising. Cookies are small text files placed on your device when you visit our website.

5.1 Types of Cookies We Use

You can manage your cookie preferences through your browser settings or our cookie consent manager. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information, please visit our full Cookie Policy.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

6.1 Security Measures

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Payment Security: All payment transactions are processed through PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers.
• Access Controls: Access to personal data is restricted to authorized personnel who have a legitimate business need to access it.
• Password Protection: User accounts are protected with hashed and salted passwords. We encourage the use of strong, unique passwords.
• Regular Security Audits: We conduct periodic reviews and assessments of our data security practices and systems.
• Data Minimization: We collect only the personal information necessary for the stated purposes and delete it when it is no longer needed.
• Incident Response: We maintain a data breach response plan and will notify affected users and relevant authorities as required by applicable law in the event of a data security incident.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

When your personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention procedures.

8. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding the personal information we hold about you. We are committed to honoring these rights in accordance with applicable law.

8.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete transactions or comply with legal obligations).
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to purposes necessary to perform the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny services, charge different prices, or provide a lesser quality of service because you exercised your privacy rights.

8.2 General Privacy Rights (All U.S. Residents)

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct or update inaccurate or incomplete personal information in our records.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal requirements.
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where our processing of your personal information is based on your consent, you have the right to withdraw that consent at any time.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

8.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a verifiable request to us using one of the following methods:

• Email: [email protected]
• Website: eat-lucepizza.click

We will respond to your request within 45 days of receipt. If we need additional time, we will inform you of the reason and the extension period (up to an additional 45 days). We may need to verify your identity before processing your request to ensure the security of your personal information.

You may designate an authorized agent to submit a request on your behalf. The authorized agent must provide written authorization signed by you, and we may verify your identity directly.

9. Children's Privacy

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our systems.

If you are a parent or legal guardian and believe that your child under the age of 13 has provided personal information to us without your consent, please contact us immediately at [email protected]. We will investigate the matter and take appropriate action to remove any such information.

We strongly encourage parents and guardians to monitor their children's online activities and to help enforce this policy by instructing their children never to provide personal information on our website or any other website without parental permission.

10. International Data Transfers

Pizza Luce is based in the United States, and our primary operations, data storage, and processing activities take place within the United States. If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States. We take appropriate measures to ensure that any international transfers of personal data are conducted in accordance with applicable law and that your information receives an adequate level of protection.

If you have concerns about international data transfers, please contact us at [email protected].

11. Third-Party Links and Websites

Our website may contain links to third-party websites, social media platforms, delivery partner portals, or other external services that are not operated or controlled by Pizza Luce. This Privacy Policy applies solely to our website and services at eat-lucepizza.click.

We are not responsible for the privacy practices of third-party websites, and we encourage you to review the privacy policies of any third-party websites you visit. The inclusion of a link to a third-party website on our platform does not constitute an endorsement of that website's privacy practices.

Common third-party platforms you may encounter in connection with our services include:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Third-party food delivery applications
• Google Maps (for location-based services)
• Payment processing gateways

12. Do Not Track (DNT) Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no uniform industry standard for recognizing and responding to DNT signals. As a result, our website does not currently respond to DNT browser signals or similar mechanisms.

However, you may opt out of certain tracking activities through our cookie consent manager and by adjusting your browser settings to limit cookies. California residents may also exercise their right to opt out of the sale or sharing of personal information as described in Section 8 of this policy.

13. California "Shine the Light" Law

California Civil Code Section 1798.83, known as the "Shine the Light" law, permits California residents to request and obtain from businesses, once per calendar year, information about the categories of personal information (if any) the business shared with third parties for the third parties' direct marketing purposes, and the names and addresses of all third parties with which the business shared such information in the immediately preceding calendar year.

If you are a California resident and would like to make such a request, please submit your inquiry in writing to us at [email protected].

14. Your Choices and Opt-Out Options

We provide you with meaningful choices about how your personal information is used. Below is a summary of the key options available to you:

15. Filing Complaints with Data Protection Authorities

If you believe that we have not handled your personal information in accordance with applicable law, you have the right to file a complaint with the relevant data protection authority.

15.1 For California Residents

California residents may file complaints with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency (CPPA)
  Website: cppa.ca.gov
  Address: 2101 Arena Blvd., Sacramento, CA 95834
• California Attorney General
  Website: oag.ca.gov/privacy
  Phone: 1-800-952-5225

15.2 For All U.S. Residents

All U.S. residents may file complaints related to unfair or deceptive business practices with the Federal Trade Commission (FTC):

• Federal Trade Commission (FTC)
  Website: reportfraud.ftc.gov
  Phone: 1-877-382-4357

We encourage you to contact us first at [email protected] before filing a complaint, as we are committed to resolving any privacy concerns promptly and fairly.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at eat-lucepizza.click
• Send a notification to registered users via email where required by law
• Display a prominent notice on our website for a reasonable period following significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and thoroughly.

We aim to respond to all privacy-related inquiries within 10 business days. For formal rights requests under CCPA/CPRA or other applicable laws, please allow up to 45 days for a full response.